Showing posts with label Gossip On Game. Show all posts
Showing posts with label Gossip On Game. Show all posts

Sunday, June 8, 2008

Casino's For Noble Cause


















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I am sure most of you who are fans of blackjack must have heard about these sites because they are the most famous of all the online casino players. On the website you will find all the tips and strategies on mastering your blackjack game. All the beginners can find the complete guide to learning and mastering the blackjack game and finally leading to earning a lot of money accompanied by fun filled game...All you got to do is go to the website and download your game, the best part is you will only find people of your level competing with you and thus you will not be under any stress as everyone you are competing with is in your level of the game only. There is start up bonus and also loads of tournaments in which you can participate and win loads of money to take home.

These days they are donating money won from tournaments to the children affected by the earthquake in china. So go ahead and contribute to the Nobel cause.



Monday, January 7, 2008

Xbox Memo Reveals Several Exclusives

Dean Takahashi, God love him, seems to be the go to guy for MS when they want to “leak” something. The latest proof of this is a memo sent to Dean from the head of Xbox, Don Mattrick. The memo implies that Xbox has a few tricks up it’s sleeve. Memo and more after the jump:

Below is a memo from Don Mattrick that was originally intended for internal distribution within the Xbox branch of Microsoft. Somehow the memo ended up on ‘ol Takahashi’s desk. While the memo’s details don’t go far beyond what we already knew in terms of exclusive titles, the memo does state that the 360 has “several” unannounced exclusives. I think our readers and forum members know what some of those exclusives are. Check out the memo for yourself and tell us what you think.

Team,

These are truly exciting times for us in the Interactive Entertainment Business.

Tonight Bill Gates and Robbie Bach will take the stage in Las Vegas to kick off the 2008 International Consumer Electronics Show (CES), where it will be announced that according to US NPD data through November, Xbox 360 is on track to register the biggest year in video game history.

While final sales numbers are still being collected, consumers in North America have spent over $3.5 billion dollars on Xbox 360 hardware, software and accessories. That’s $1 billion more than consumers spent on the Wii, and $2 billion more than the PS3. When December data is added, we expect Xbox 360 in 2007 to have generated more calendar year revenue than any other gaming platform ever, including PS2 at its peak.

Thank you all for your hard work. It’s because of your efforts this holiday and throughout the previous year that we’ve been able to drive this historic growth and sell over 17.7 million consoles worldwide. Our growth also continues online, where I’m proud to announce we have surpassed the 10 million member mark on Xbox LIVE, over six months ahead of schedule.

This growth, however, is not limited to just Microsoft and Xbox 360. The work that you do is also driving growth throughout our industry’s entire ecosystem. History has shown that the eventual winner of each console generation was the console that generated the most 3rd party revenue, and according to the most recent NPD data, Xbox 360 generated more 3rd party revenue in 2007 than Nintendo and Sony combined.

In 2007 the best games in our industry were on our platform, driving better-than-expected sales results for both first and third party games:

· “Halo 3” sold 8.1 million units worldwide and logged over 1.5 billion multiplayer matches since launch – that’s an average of 14 million matches a day

· “Mass Effect” sold 1.6 million units worldwide, after just five weeks on the market

· We expect at least seven different franchise titles to have sold in excess of one million units on Xbox 360, including “Halo 3,” “Mass Effect,” “Call of Duty 4: Modern Warfare,” “Guitar Hero III: Legends of Rock,” “BioShock,” “Assassin’s Creed” and “Madden NFL 08”

· “Scene It? Lights, Camera, Action” has already achieved its total FY08 revenue budget in just two months, helping establish a new franchise for the Xbox 360 that reaches out to a broad audience of social gamers

· Xbox 360 titles have received the highest average review scores this generation according to Metacritic, with the majority of cross-platform titles posting higher review scores on Xbox 360 than PS3

At CES Robbie will announce new content and partnerships that cement our position as the clear leader in delivering digital entertainment to the living room. Right now Xbox LIVE Marketplace features over 3,500 total hours of downloadable content and has hosted more than 380 million downloads, along with the largest library of on-demand, high definition content in the US. Now, Xbox LIVE Marketplace will add TV and movie content from the Disney-ABC Television Group and MGM Studios, bringing hits to our platform including TV shows Lost and Grey’s Anatomy and movies including Legally Blonde, Silence of the Lambs and Barbershop.

Robbie will also announce an exciting new partnership with BT to offer a first-of-its kind complete entertainment experience to all BT broadband customers by making Internet Protocol TV (IPTV) available through Xbox 360 through BT’s service BT Vision. This groundbreaking partnership will bring BT’s extensive library of on-demand content to the Xbox 360 and give consumers yet another option to get high definition content on our platform.

This year’s CES also proves to be exciting for Microsoft as a whole, with Bill Gates introducing a new wave of software-based services for TV, online, mobile phones and automobiles.

Moving Forward

Looking ahead, I believe we will close 2008 with Xbox 360 being the leader of this generation of consoles.

We’ve led our industry in developing and publishing great games on a platform that is equal parts hardware, software and services. We’ve led in driving growth for our partners at record rates. Now, it is our mission to fully deliver on our promise for Xbox 360 to be the console of choice for everyone in the family.

This year will be judged by which console will best capture core gamers and captivate the masses with both exciting new gaming content and access to great movie and TV content online. By this measurement, I feel confident that we are best positioned for success.

Games

We have the big blockbuster hits that everyone wanted to play. Of the top 20 best-selling titles in 2007 this generation, 13 were on Xbox 360, compared to seven on the Wii and zero on the PS3 according to NPD.

Games sell better on Xbox 360 because they play better on Xbox 360. From “Halo 3” to “Mass Effect” to “Bioshock,” Xbox 360 has the highest-rated and hottest games. In fact, Xbox 360 has 6 of the top 10 highest-ranked games this generation according to Metacritic, the world-wide authority in entertainment reviews.

When you look at the best-reviewed games, consumers will find that Xbox 360 has more than double the number of titles (81) with a Metacritic score of 80 or higher than PS3 (40), and six times more than the Wii (13).

In 2008 the hits will continue to come with exclusives including “Halo Wars,” “Too Human,” “Fable 2,” Alan Wake,” “Splinter Cell: Conviction,” and several exciting yet-to-be-announced titles. Xbox 360 will be home to the next versions of great franchises like Grand Theft Auto and Resident Evil, and we will continue to be the leading choice for sports fans, with the next editions of Madden and FIFA looking and playing better on our platform.

Tuesday, December 11, 2007

Analyst believes PS3 will win war and I laugh

Playstation 3

Can you win? Not a chance.

According to an analyst over at Screen Digest discussing video game trends with Economist, not only will the Playstation 3 beat out the Xbox 360 in this generation's console war, he fully expects Sony's console to surpass the Wii by 2011.

The reason: as more games become available for the Playstation 3, more people will find a reason to buy the console, which will propel Sony to the top spot.

Although I can see where the analyst is coming from, I think he's dead wrong. Will the Playstation 3 overtake the Wii? Absolutely. But will it beat out the Xbox 360 when it's all said and done? Not a chance.

Why Sony will beat Nintendo

As I've mentioned before, Sony and its newly refreshed Playstation 3 will kick the Wii to the curb.

Sure, with its current success, it's easy to think that the Wii will always stay atop the list of the most popular video game consoles on the market. But at what point will everyone realize that the Wii is a fun device to play when a group of people are around, but quite boring when it's just you?

I think it has already happened with current Wii owners. A quick glance at October 2007 video game sales figures show that the Wii only holds two out of the top ten places with Guitar Hero III and Wii Play.

And if that means nothing else, it tells you one important fact about Wii owners -- they really only play a handful of games and don't bother to buy most of the games that are currently available for the console.

As I've said before, the Wii is a novelty device that doesn't have the long-term appeal that the Playstation 3 and Xbox 360 do. Is it a fun console to use? Sure. Are there some good games? You bet. But is there enough of a software offering and downright appeal to entice gamers to buy a Wii over a Playstation 3? Right now, it does. But within the next year, look for Wii sales to slump as the PS3 continues to grow.

Suffice it to say, the Wii is a fine device, but it's not going to continue selling this well and if Japanese console figures are any indication of the rest of the world, Nintendo won't be selling more Wii units than Sony going forward.

Look for the Wii to end this console war in third place.

The Xbox 360 will take the day

Why has everyone just about written off the Xbox 360? Let's not forget that it was the first entrant into this generation and to this day, it's still selling quite well. And although it no longer holds the top spot for most consoles sold (it has the Wii to thank for that), I truly believe it will win this war.

Remember those October 2007 sales figures I mentioned? Well if you look at that list again, you'll find that the Xbox 360 accounted for three of those spots and was tied with the Playstation 2 for most games on the chart. By the way, the Playstation 3 didn't even make the cut.

Perhaps most astounding from the report by the analyst is his assertion that the Playstaion 3 will surpass the Xbox 360 in 2008 and never look back. Huh?

Doesn't this analyst know that in the US alone, the Xbox 360 has sold more units than both the Wii and Playstation 3? And doesn't he know that in worldwide sales, the Playstation is still millions of units behind the Xbox 360?

Now, just because the console is behind now, it doesn't mean it can't surpass the Xbox 360 and contrary to what I may believe may happen in the end, I think Sony has a shot at surpassing the Xbox 360 for at least a year during this console cycle. But in the end, the Playstation 3 will fall to the Xbox 360's side because of software.

At this point, there is no debating the fact that Microsoft has been successful because of its relationship with developers and the general consensus from developers is that development for the Xbox 360 is much easier and far more efficient from a money-making standpoint.

More than anything else, this is where Microsoft will be able to take the day. If developers prefer to create games on the Xbox 360 and they find that development on that console is most advantageous, what's the impetus for those same developers to create compelling titles on the Xbox 360? And while this industry is full of game porting, if you currently own an Xbox 360 and more and more games are ported to other consoles, why would you want to buy new hardware to play the same game you can already have on your current machine?

I commend Sony on reducing development costs in an attempt to coax developers to its side and I think its decision to drop the price of the PS3 was an intelligent one. But in the end, when console sales start to dwindle and people are only buying hardware because of the games that are available and not those that will be available, Sony's console will start to falter. At the same time, Microsoft's Xbox 360 will continue to sell well and eventually take the day. Just look at either console's upcoming release calendar and you'll know what I mean.

And in the end, the tried and true trend in gaming will still be true: innovation and advanced technology are great, but it's the games that matter. And when it comes to the variety and appeal of games, Microsoft commands the market.

The Future of Sandbox Games

Last summer, we launched our new GAMBIT lab, which brings together students and researchers from around the world, to work together to develop projects which stretch our understanding of the medium. Thanks to a grant from the National Research Foundation and the Media Development Authority of Singapore, more than fifty faculty and students from nine different universities and polytechnics in Singapore come to MIT to work with our students, faculty, and staff, in a rapid design and development process. Students working on this project are able to go from conceptualization to user-testing, developing a finished, playable game in a little over eight weeks.

Matthew Weise is one of the people we've brought to MIT to help supervise the production process. Weise is equal parts gamer and cinephile, having attended film school before segueing into game studies and then game development. Matt is a producer for GAMBIT and a full-time gamer, which means he not only plays games on a variety of systems but he also completes (most of) them. Matthew did his undergrad at the University of Wisconsin in Milwaukee, where he studied film production before going rogue to design his own degree. He graduated in 2001 with a degree in Digital Arts, which included videogames (this was before Game Studies was a field). He continued his research at MIT's Comparative Media Studies program, where he worked on Revolution with The Education Arcade. After leaving MIT in 2004 Matt worked in mobile game development for a few years, occassionally doing some consultancy work, before returning to work at GAMBIT.

Matt, along with Clara Fernandez and Philip Tan, two other alums of the CMS graduate program who have returned to MIT to oversee the launch of the GAMBIT lab, have been the primary writers of a recently launched blog, affiliated with the lab, which showcases games research at MIT, offers reviews of innovative games, and shares commentary on trends, ranging for public policy to product placements, which are impacting the current games sector. Check it out!

If you'd like to know more about how GAMBIT contributes to undergraduate education in games at MIT, check out this recent story written by Game Tap's Jonathan Miller. Weiss is spearheading the development of a new game, GunPlay, which is featured in the story:

Consider GunPlay, one of GAMBIT's four undergrad research projects this semester. Using the Source engine made famous by Half Life 2, the students are creating a first-person shooter that doesn't feature any weapons or ammunition. Instead, GunPlay is based on the childhood game of guns in which kids used their hands as makeshift pistols and yelled out "bang!" in order to shoot.

While the early prototype is still running in the Half-Life 2 universe, the final coat of graphics will feature children scampering about a playground. The team has already replaced the Half-Life weapons with children's hands. Instead of bullets firing from a pistol, a voice yells out "bang!" You can also switch to a shotgun ("ch, ch, bang!") or a machine gun (bangbangbangbangbang). It's, quite simply, hilarious.

The point of GunPlay is somewhat more profound. First-person shooters are often denounced by politicians and parenting groups for their ultra-violent gameplay. But what if you remove the bullets and the blood and make the exact same shooter with smiley-faced grade schoolers? Is a child shooting another child with his imagination, using the exact same gameplay mechanics as Doom or Halo, still violent?

And then consider what reactions would have been if the team had chosen to take a completely opposite direction that bordered on obscene. GAMBIT faculty member Matt Weise points to Raph Koster, who examined how context affects gameplay. Imagine if, for example, that instead of placing colored blocks in Tetris that you were organizing corpses in a Nazi death camp puzzle game. It's graphic and profane and not a game you would ever want to see. But it is nonetheless an important way to examine violence in games.

It's this kind of dialogue that Weise hopes will get game designers and critics thinking. Is it the act of pulling the trigger that can be considered violent, or does it depend on context, be it the playground, Auschwitz, or the fictional City 17? Answering these questions through research is at the very core of GAMBIT's mission. "Whatever you can do to get people talking and increase discussion on designing games is a good thing," Weise says.

Still, the team behind GunPlay is focused on making the game fun to actually play. Some challenges ahead include creating an argument system for when one Child 1 shoots Child 2 but Child 2 says that Child 1 missed. While this argument was common on the playground when we were kids, how do you incorporate it in a videogame? Use a voting system? A bully meter? Such are the dilemmas for a game designer.

I asked Matt to share with my readers what he's thinking about these days. What follows are his thoughts on Assassin's Creed and Sandbox Gaming.

The Future of Sandbox Gaming
by Matthew Weise

Chris Kohler over at Wired has written a brutal review of Assassin's Creed.

[T]he open-world concept does absolutely nothing for Assassin's Creed's gameplay. I simply can't see any reason why they decided to go this route other than the fact that sandbox games are the hip new thing that all the kids are doing these days. Yes, it's initially very impressive to look upon and roam about this vast, detailed world. But a progressive, linear series of deliberate challenges would have suited the concept so much better.

Sandbox is a term often used but rarely defined. There is a general awareness that the term refers to open-ended game design, but there are many types of open-endedness. In the loosest sense almost any game that does not funnel player navigation into some obvious path could be considered sandbox. The most commonly cited example of this is Grand Theft Auto, with its giant world freely navigatable by car. Recent titles identified as sandbox games often take GTA as a model, as in the case of Spider-Man 2, Mercenaries, or Saint's Row. All these games feature massive worlds, rapid navigation systems for travel, and amusement park-like mission design.

Although Kohler never defines exactly what he means by sandbox it feels like he's using the popular definition, citing the incompatibility of stealth with a GTA-style massive world. "How do you make an open-world Metal Gear Solid? Apparently you don't," he concludes.

Ironically, I've long considered Metal Gear Solid--and many stealth games in general--sandbox games. I've used the term sandbox to refer to any game world--regardless of size and scope--that offers free-roaming, open-ended gameplay. For example, I've always felt Mario64 is the greatest sandbox game ever made because of its ingenious non-linear level design. Levels in Mario64 do not rely on multiple paths but instead allow for improvisational play based on a simple, elegant rule set. In my view this is what all good stealth games do as well. Games like Thief, Tenchu, and Hitman are based largely on open-ended spaces designed for improvisational play. And even once-linear series like Splinter Cell and Sly Cooper seem determined to adopt more open-ended design with each new installment. I'd say stealth has the market cornered on sandbox design in a way no other single genre has... which is why Creed's inability to create a deep sandbox experience is so interesting.

Assassin's Creed's problem is that it's too much GTA and not enough Mario64. The cities are massive and the player can run, jump, and climb effortlessly over every building. This lies in stark contrast to stealth games like Hitman, which also have fairly large environments yet limit the player's actions in ways that create tension and strategy. It's not the complexity of the world in Assassin's Creed that's the problem. The problem is that the player's super-human abilities negate most of that complexity. One can easily imagine a version of Assassin's Creed in which Altair is far more mortal, enemies far more deadly, and climbable structures far more limited. It's also easy to imagine a world where targets are available at all times. Then it would be entirely up to the player to decide how and when to perform a hit--sort of like deciding how and when you get a star in Mario64. In the current game, though, it's as if the designers feared Creed would be too short if players were simply allowed to use the freedom they were given, hence the GTA-style mission design in which the people you are supposed to assassinate only "appear" after you complete task A, B, and C.

When I think of open-ended world design I tend to think of worlds that don't involve such limitations. Call it the result of a childhood playing Ultima. I think of worlds in which, if you need to kill the dragon in the cave and you happen to have a drill, there's no reason you can't just drill straight down, bypassing all his little traps, and kill the bastard. That's open-ended to me. That's sandbox. The pleasure of such incredible agency is much more satisfying than any forced narrative structure.

It's true that Assassin's Creed offers some interesting dynamics. Kohler mentions how absurd it is that your targets--which are really just bosses--will follow you to the ends of the earth in an effort to kill you should you botch a hit. This is sort of stupid, but that doesn't mean it can't result in an interesting experience. Once I was being pursued by a target who had spotted me. He began following me up a ladder to a rooftop, brandishing his sword. Instead of engaging him in a swordfight I waited until his head peaked over the roof's edge, quickly grabbed him by the face, and threw him to his death. I have to admit I found this both hilarious and satisfying. It gets hard after a while, though, to see such character behavior as anything but predictable A.I. since all bosses seem to display this suicidal quirk. And even if there were deeper dynamics to be explored in each boss encounter, you cannot actually go back and explore them without restarting the chapter and sitting through endless unskippable cut-scenes. So while there may be some depth to Creed's dynamics, you'll likely never see them since you've got basically one chance at each boss.

Part of me wonders if a good chunk of Creed's problems might gave been solved by a manual save system. In most stealth games I find myself wanting to perform tasks perfectly, which means I like to replay certain moments over and over in an effort to perform them in exactly the way I find the most dramatically satisfying. Creed actively prevents this: you have to live with your mistakes. While I respect that philosophy in the abstract, I think it undercuts Assassin's Creed. Altair is a badass; the player is not. Therefore the player has to make mistakes in order to assume the role of their avatar. By the time I've replayed a Hitman level six times in order to achieve the Silent Assassin rating, I feel like I've become an assassin. The ability to engage in such trial and error in Creed might have totally altered the experience.

It will be interesting to see how sandbox gaming evolves in the future. Are we going to get bigger worlds with shallower dynamics or smaller worlds with deeper dynamics? Or maybe there doesn't have to be a trade off. I still don't believe sandbox games, stealth or otherwise, have to sacrifice depth for size. Hopefully a game will come along that will prove this someday. Maybe it will be Assassin's Creed II.

Monday, November 26, 2007

Video game hits the high notes

Are you a High School Musical fan? Do you like karaoke?

Well, I have some good news for you: "High School Musical: Sing It!" is the best video game you will ever play and you get to sing karaoke style!

The game, which is based on the 2006 phenomenal Disney Channel movie, High School Musical, and its 2007 sequel, High School Musical 2, features all the songs from both movies plus 10 additional songs by other Disney artists, including Jordan Pruitt and the Cheetah Girls.

The game can be purchased for either the Wii or the Playstation 2 console.

It comes with a USB microphone that you plug into your console and use as your microphone for the game.

To play the game, you choose one of the game's three modes: Quick Play, Story Mode or Party Mode. When you use Quick Play – you choose the songs and play the game either by yourself or with a friend. When you use Story Mode you sing the songs in movie order and get a mini replay of the movie itself.

With both Story Mode and Quick Play you can play this mode by yourself or with a friend.

Now, if you are having a party, you use Party Mode ... where you can sing with up to 8 people, either in duets or solo performances!

The whole idea of the game is to sing karaoke style as one of the characters of your choice from the HSM gang.

You can choose to play along as Troy, Gabriella, Ryan, Sharpay, Chad, or Taylor. Or, you can choose to make your own character.

While you are singing, the game awards you points and grades you after each verse of the song. Then, once you finish your song you receive an overall grade.

Now, using your accumulated points from the song you just sang, the game uses the points to "give" you new characters, new outfits, new songs and new locations in which to sing. How awesome is that!

One of the best things about the game is that you don't have to worry if your singing abilities are not perfect ... the game helps your vocal chords to somehow morph into the vocal chords of a blossoming superstar (well, sort of).

There's one more reason to buy this game!

This game did not disappoint. Just like the movies, the game totally rocks!

As GameStop Goes, So Goes the Consumer

Well said by MARK VEVERKA.COMPUTER VIDEOGAME analyst Mike Hickey of Janco Partners in Colorado still thinks the glass is half full. He notes that the company posted extraordinarily strong earnings and sales for the third quarter, beating the Street estimate by 10 cents. Some of the current apprehension, says Hickey, is simply a calendar issue: This year's holiday shopping season is shorter than last and therefore will reduce fourth-quarter earnings by about a nickel from 2006 levels.

THE PREOCCUPATION WITH CONSUMER spending is all-consuming going into the holiday shopping season.

Judging by fourth-quarter guidance from corporate buyers of technology, the big spenders of the Barron's 400 are unlikely to spend a penny more -- more likely, a penny less -- than their tech-spending budgets allow, due to the sputtering economy. The abysmal performance by Nasdaq during November certainly didn't help (See Eric Savitz's Tech Trader Daily blog).

That puts a lot of pressure on Mom, Dad and Santa to place a slew of computer games, iPods, notebooks, mobile phones and other gadgets under the tree this year. Consumers have already begun to increase their share of the load in recent quarters, considering that the tech leaders have been the likes of Google (ticker: GOOG), Apple (AAPL), Research In Motion (RIMM) and Nokia (NOK).

One company that is ground zero for electronics and software sales this holiday season is GameStop (GME), the $7.8 billion-in-sales computer-game retail chain with about 5,000 stores in 17 countries.

It sells consumer technology, the kind that consumers have continued to buy in previous periods of weak spending. It is a purveyor of big-ticket computer hardware (game consoles) and must-have software (computer games) that kids and teens prefer in their stockings over other items, such as apparel.

GameStop bears watching to assess whether the consumer is going to capitulate this season. There are a few scenarios: 1. Most retailers, including GameStop, have a surprisingly merry Christmas. 2. The computer-game retailer thrives while the rest of the retail economy endures a blue Christmas. 3. GameStop suffers a lousy season, a sign of a worst-case scenario for retailing.

That's what made last week's comments by GameStop management so fascinating. They forecast fiscal-fourth- quarter earnings of 95 to 97 cents a share, a few cents higher than their previous guidance.


Unfortunately for shareholders, that was still lower than the lofty $1.01-a-share consensus for the fiscal quarter ending Jan. 31. As a result, GameStop shares were punished before the dawn of Black Friday. Piper Jaffray's Anthony Gikas, for instance, reiterated his Neutral rating and cut his price target to 54 from 59. Shares closed Friday at 50.15. There is also a sizable short position in GameStop shares, betting that Scrooge prevails.



Even so, Hickey thinks consumers won't skimp on the things that children really want. "Kids aren't getting clothes this Christmas. They're going to get a Wii," he says, referring to the red-hot gaming console by Nintendo.

The Wii machine is a super-popular computer game that, as clichéd as it sounds, is fun for the whole family. Because it's physically engaging and easy to use, nongaming geeks can play it. Some fans even go so far as to credit it with getting their game-addicted kids off the couch. "The iPod is sort of a solo experience, but the Wii brings families together while the Monopoly board is collecting dust in the basement," Hickey says.

The machine has been such a smash hit that consoles have been hard to come by. While Nintendo has ramped up production, supply will still be tight, Hickey says. GameStop is a big seller of Wii machines and other game hardware. It also handles some of the season's more popular gaming software, such as Guitar Hero III.

Of course, a game console isn't going to save the holiday retail season, or the economy. But it provides a glimmer of hope that at least one segment can ward off the ghosts of the subprime-mortgage mess. Hickey is so confident that he reiterates his Buy rating for GameStop, with a target of 68. Says Hickey: "They are just going to crush it."

If that isn't holiday cheer, I don't know what is.

HERE AT PLUGGED IN, we don't write about many privately held companies. But once in a while we bend the rules to focus on game-breaking technologies or business models that might have legs. Ingenio was one such private company (Plugged In, Oct. 4, 2004). A pioneer in "click to call" online advertising services, Ingenio didn't go public like some others we have discussed. But it was bought last week by AT&T (T) for an undisclosed sum.